What is the Taste of São Paulo?
In September 2016 the city of São Paulo received the first Latin American edition of the Taste Festivals, the restaurant festival that takes place in another 20 cities worldwide. Here in Brazil it took place over 4 days, with 16 restaurants, 20 exhibitors, 60 chefs, 75 classes and talks and 16,000 visitors, all in a very pleasant atmosphere.
When does the Taste of São Paulo take place?
We will soon be posting the date of the Taste of São Paulo 2017.
Is the Taste of São Paulo exactly the same as the international one?
Every Taste event worldwide adapts to the local characteristics and tastes. However, the standard and model are the same. It is mounted outdoors, as in other countries, provides a meeting point with renowned chefs, unique lunches and dinners, participation in exclusive classes, and a relaxed and fun atmosphere.
Who are the organizers of the Taste of São Paulo?
The Taste of São Paulo is an event produced by IMM Esporte e Entretenimento and owned by Taste Festivals, an IMG company.
Created at the end of 2011, IMM is a joint venture formed by the Abu Dhabi based investment and development company Mubadala Development Company, and the American company WME│IMG, which operates in the areas of Sport, Entertainment, Consulting, Hospitality and Ticket Sales.
Which restaurants participate at Taste of São Paulo?
All the chefs and restaurants that will exhibit at the Taste of São Paulo 2017 are now confirmed. There will be 20 kitchens representing the 30 main groups of restaurants and bars, each in a specific segment. Some of them were in the last edition and will be present in this edition, such as the Iberian Adega Santiago; Bráz Trattoria, with the restaurants Bráz and Bráz Elettrica; Bar Dona da Onça and Casa do Porco will be sharing the same area; Grupo Fasano, with the restaurants Fasano, Trattoria and Bistrot Parigi; Fechado para Jantar; the Le Jazz bistro, along with its Petit bar, the Brazilian Mocotó; the beef treats from the NB Steak; the Asian cuisine of Tian and the drinks prepared by the Astor bar. Other big names of the São Paulo food scene also make their debut in the event, such as Grupo D.O.M., with meals cooked by Dalva e Dito, Mercadinho Dalva and Dito and Açougue Central; the Japanese Aizomê; the restaurant Arábia; Buzina (with new dishes); Eataly, with dishes from all of its restaurants; Jiquitaia (supported by the brand new Vista); the modern Italy of Nino Cucina and Peppino; the super-Brazilian restaurant Tordesilhas; the Brazilian bistro TonTon and the bar Veloso, with caipirinha cocktails. The chefs will be preparing and serving their creations, and interacting with the audience.
The restaurants are present at the Taste of São Paulo in professional pop-up shops, where the dishes can be prepared with the same quality as that found in restaurants. Each shop makes four dishes, three of which are in their menu and one is designed exclusively for the event. The 100 g-120 g servings cost BRL 15 to BRL 30, so visitors can try out different dishes in one lunch (12 to 4.30 p.m.) or dinner session (7 to 11.30 p.m.) — an average person can have about five dishes.