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What is the Taste of São Paulo?

The Taste Festivals are the world’s biggest restaurant festival. It takes place in São Paulo and in 18 other cities, including London, Paris, Rome, Moscow, Dubai and Sydney.

This year, the event is held on 6 days, on two weekends, for you to indulge yourself in the best restaurants in São Paulo.  We will host 26 restaurants and bars, 60 chefs from Brazil, and 70 exhibitors in the Empório Taste area.

When and where is the Taste of São Paulo 2019 taking place?

The Taste of São Paulo will take place on August 16th, 17th and 18th, and on August 23rd, 24th and 25th at Clube Hípico de Santo Amaro at Rua Visc. de Taunay, altura do nº 88 – Vila Cruzeiro, São Paulo – SP. Those coming from Avenida Santo Amaro should enter through the gate on the right, before the club’s main entrance, across from Praça Marcos Manzini.

How do the sessions work? What are their schedules?

The Taste of São Paulo is a unique festival. This year, we have made some changes so you can enjoy this experience even more!

On Fridays, we will have one-off sessions from 5 p.m. to 12 a.m. and, on Sunday, from 12 p.m. to 8 p.m. On Saturday, you can arrive early and enjoy the whole day, from 12 p.m. to 11 p.m., but if you wish to get there later, we will have a promotional time slot from 6 p.m. to 11 p.m.



Friday, 16/08/2019

from 7 p.m. to 12 a.m.

Saturday, 17/08/2019    

from 12 p.m. to 11 p.m. and from 6 p.m. to 11 p.m. (Taste Sunset)

Sunday, 18/08/2019

from 12 p.m. to 8 p.m.

Friday, 23/08/2019

from 7 p.m. to 12 a.m.

Saturday, 24/08/2019

from 12 p.m. to 11 p.m. and from 6 p.m. to 11 p.m. (Taste Sunset)

Sunday, 25/08/2019

from 12 p.m. to 8 p.m.

You will be able to choose your session when you purchase your tickets from the Tudus website.

*Restaurants serve up to 15 minutes before the session ends.

Which restaurants will be present in this edition?


Do the restaurant schedules change on the event days?

Yes. Some of them will be there on both weekends and some of them will only be there on the 1st or 2nd weekend. Below are the restaurant schedules for each weekend.

What is the schedule of restaurants for each weekend?

From August 16th to 25th:

ADEGA SANTIAGO (Alexandre “Alemão” Vorpagel and Murilo Pessoto), AIZOMÊ (Telma Shiraishi), ASTOR (Fabio La Pietra), BAR DO JIQUITAIA (Nina Bastos), BARÚ MARISQUERIA (Dagoberto Torres), BRÁZ + ICI BRASSERIE (Marcelo Tanus and Benny Novak), FASANO (Luca Gozzani, José Branco), HOT PORK / SORVETERIA DO CENTRO (Janaina Rueda and Jefferson Rueda), JIQUITAIA (Marcelo Corrêa Bastos), KOMAH (Paulo Shin), LE JAZZ (Chico Ferreira), MIGRAFLIX (group of immigrant refugee cooks), MOCOTÓ (Rodrigo Oliveira), NB STEAK (Arri Coser/ Gilson Belusso), NINO CUCINA (Rodolfo de Santis), SAL GASTRONOMIA (Henrique Fogaça), TAN TAN NOODLE BAR (Thiago Bañares), PALÁCIO TANGARÁ (Felipe Rodrigues), TANIT E NIT (Oscar Bosch), TORDESILHAS (Mara Salles) and ZENA CAFÉ (Carlos Bertolazzi).

From August 23rd to 25th:

ADEGA SANTIAGO (Alexandre “Alemão” Vorpagel and Murilo Pessoto), AIZOMÊ (Telma Shiraishi), ARTURITO/ MANGIARE/ LA GUAPA (Paola Carosella, Pablo Inca), ASTOR (Fabio La Pietra), BAR DO JIQUITAIA (Nina Bastos), BRÁZ + ICI (Marcelo Tanus and Benny Novak), COMEDORIA GONZALES + MESCLA (Checho Gonzales), EVVAI (Luiz Filipe Souza), FASANO (Luca Gozzani, José Branco), FOTIÁ (Mariana Fonseca), HOT PORK/SORVETERIA DO CENTRO (Janaina Rueda and Jefferson Rueda), JIQUITAIA (Marcelo Corrêa Bastos), KOMAH (Paulo Shin), LE JAZZ (Chico Ferreira), MIGRAFLIX (group of immigrant refugee cooks), MOCOTÓ (Rodrigo Oliveira), NB STEAK (Arri Coser/ Gilson Belusso ), PETÍ GASTRONOMIA (Victor Dimitrow), SAL GASTRONOMIA (Henrique Fogaça), TAN TAN NOODLE BAR (Thiago Bañares) and ZENA (Carlos Bertolazzi).

What are the attractions of the event?

In addition to enjoying the best restaurants and bars in town, the visitors attending the Taste of São Paulo 2019 are welcome to visit the following knowledge-sharing areas:

  • Fire Pit by Santander: free lectures and chef demonstrations during the sessions. Further information to be announced soon.
  • Cooking Chat by Electrolux: complimentary hands-on classes with your favorite chefs cooking and doing live demonstrations. Further information to be announced soon.
  • Taste Wine Cellar: free-of-charge wine and beer tasting with special guests. Further information to be announced soon.
  • Taste Experience: an exclusive and intimate 1-hour experience with a guest chef for a four-course lunch/dinner matched with drinks. Further information to be announced soon.

With entertainment for the whole family, the Taste of São Paulo offers the Kero Coco Kids’ Area, the Taste Veggie Garden and must-see musical attractions.

How about discovering unique premium products in the gastronomic area? The Empório Taste area will feature exhibitors and small-scale producers.

Where can I find the schedule of classes and lectures given in the knowledge-sharing areas?

We will be soon sharing the full schedule of free classes and lectures of Fire Pit by Santander, Cooking Chat by Electrolux, Taste Wine Cellar and Taste Experience.

What types of tickets are available?

There are two types of tickets:

Full ticket: Choose the day, secure your spot and make the most of the event!

Sunset ticket: Discounted time slot on Saturdays, from 6 p.m. to 11.30 p.m.

In addition to the entrance ticket, you can also have additional experiences, such as an exclusive experience at Taste Experience and the Picnic Kit.

Note: These experiences must be purchased when you buy the entrance tickets, either on our website or at the box office.

How much do the tickets cost?

This year, prices vary by time, starting with BRL 40. Check the prices out:

  • Full ticket: BRL 60 — One-off sessions (Fridays, Saturdays and Sundays)
  • Sunset ticket: BRL 40 – Discounted time slot on Saturdays, from 6 p.m. to 11.30 p.m.


Price per session


Full price

Discounted price for seniors, students and others

Friday, 16/08/2019

BRL 50.00

BRL 25.00

Saturday, 17/08/2019    

BRL 60.00 | BRL 40.00 (Taste Sunset)

BRL 30.00 | BRL 20.00 (Taste Sunset)

Sunday, 18/08/2019

BRL 60.00

BRL 30.00

Friday, 23/08/2019

BRL 50.00

BRL 25.00

Saturday, 24/08/2019

BRL 60.00 | BRL 40.00 (Taste Sunset)

BRL 30.00 | BRL 20.00 (Taste Sunset)

Sunday, 25/08/2019

BRL 60.00

BRL 30.00


One-year-olds and younger kids: free admission

Two to ten-year-olds: BRL 10.00

 The tickets give access to the event and communal areas (restaurants, exhibitors’ area and kids’ area). With the tickets, visitors can also attend lectures and free classes by registering onsite (limited spaces available). The meals purchased from the restaurants are paid separately at the event.

How can I buy my tickets in advance?

Click here to buy your tickets from Tudus. 

Payment methods: only Visa and Mastercard credit cards accepted.

The tickets can be paid off in 3 credit card payouts.

E-ticket: go to your purchase history to issue your e-ticket and go straight to the entrance. 

Important note: you can show your e-ticket from your mobile screen!

Sales on the website do not include any service fees

Can I buy my tickets at the venue?

Yes. The event’s box office will only work on the event days, from August 16th.

Venue: Clube Hípico de Santo Amaro – R. Visc. de Taunay, 508 – Vila Cruzeiro, São Paulo – SP

Working Hours: 




6.30 p.m. to 10.30 p.m.


11.30 a.m. to 11 p.m.


11.30 a.m. to 8 p.m.


6.30 p.m. to 10.30 p.m.


11.30 a.m. to 11 p.m. 


11.30 a.m. to 8 p.m.


Payment methods: cash, Visa and Mastercard debit cards and credit cards. No service fees charged.

What are the rules for discounted tickets?

Documents proving entitlement to discounted prices must be within expiration date and are required on purchase, box office pick-up, and access to the event. Consumers failing to present their documents within expiration date will not be allowed to enter the event and will not be entitled to any refund or compensation. The following individuals are entitled to a 50% discount:

Elementary, high school and higher education students (Federal Decree 8537 of 2015): as per the legislation applicable, they must present their student identification card.

 Seniors older than 60 (Federal Law 10741 of 2003): they must present an official photo ID.

 Low-income teens and young adults aged 15 to 29 enrolled in CadÚnico (Federal Decree 8537 of 2015): they must present their Identidade Jovem (Youth Identity) with an official photo ID.

 People with disabilities and companions, when necessary (Federal Decree 8537 of 2015): people with disabilities must present their pensioner concession card (cartão de Benefício de Prestação Continuada da Assistência Social) or any document issued by the National Institute of Social Security (INSS) certifying the person’s disability condition and an official photo ID.

Principals, educational counselors, supervisors and employees from state and municipal schools (State Law 15298 of 2014): these must present their employment card, issued by the Department of Education or pay slip.

State school teachers working in São Paulo schools (State Law 14729 of 2012): these must present their employment card, issued by the Department of Education or pay slip.

Students regularly attending primary school, middle school, high school and vocational schools; young adults enrolled in college entrance examination prep schools and higher education schools (technological courses and in undergraduate and postgraduate programs). All of those public or private schools must be officially recognized by the government (Municipal Law 13715, 2004): the students must present their student’s identification card or proof of active enrollment stamped and signed by the educational institution, plus original photo ID.

Retirees (Municipal Law SP No. 12325/1997): Retirees must present official photo ID and a social security card proving their condition.

What is the Picnic Kit?

The Picnic Taste Kit includes:

  • 01 multipurpose natural canvas bag with four partitions and cotton handle;
  • 02 customized acrylic wine glasses;
  • 01 exclusive red and white checkered Oxford towel with bias binding;
  • 01 steel corkscrew with cutting blade, customized with the event brand;

The kit costs BRL 89.00

The kit can and should be used in the event. We openly encourage all visitors to sample foods and drinks outdoors at the designated areas;

The Picnic Taste Kit should be picked up in the event, at the information booth located after the entrance porch. The kits will be available for pick-up during the opening hours of the event. This is the only way available to pick it up.

Documents required for pick-up: the voucher accompanying the ticket for the day and the buyer’s photo ID. Buyer’s signature is required on the Picnic Kit pick-up.

Because it is an additional product, the Picnic Kit cannot be purchased separately from the tickets; it must be purchased with the ticket.

Product subject to availability.

What do Pinches mean? How can I buy them?

Pinches are the currency of the event and they are accepted everywhere that needs payment.

With your credit or debit card, load your pinches on a cashless (credit) wristband at one of the event payment booths. The wristband will be yours and you should wear it while you are at the event.

Please remember that you should show your wristband for each purchase you make.  With more than one wristband per family, you are free to buy at the same time, at different places.

If I do not use all of my Pinches, how can I request a refund?

If you have Pinches left, don’t worry, you can request a refund.

What are the serving sizes at the restaurants?

The restaurants are present at the Taste of São Paulo in professional pop-up shops, where the meals can be prepared with the same quality as that found in the restaurants.

Each shop makes four dishes, three of which are on their menu and one is designed exclusively for the event.

The 100 g–120 g servings cost BRL 15 to BRL 35, so visitors can try out different meals in one lunch or dinner session. Each person usually has about five meals.

What is the Fire Pit by Santander? How can I attend the free lectures?

It is a unique knowledge-sharing area that is open for everyone attending the event. The chefs share their tips and recipes from their restaurants while cooking at the fire. It is a chance to see a renowned Brazilian chef up close!

All the lectures in this area are free of charge and, to attend them, make sure you get there 30 minutes early to secure your spot.

What is the Cooking Chat by Electrolux? How can I attend the classes?

The Cooking Chat is an area where you have the chance to get your hands dirty. Only 36 spots are available for an exclusive workshop with a renowned chef. You and two other people will share a cooktop bench and all the utensils you need to prepare the meal.

To attend the workshops, stay tuned to the schedule. You can register at the venue 30 minutes before each workshop.

What is the Taste Experience? How to be part of this experience?

A runaway success last year, the Taste Experience is an intimate experience for 24 people per session. In a super exclusive area at the Taste of São Paulo, where a renowned chef will prepare a unique 4-course menu matched with drinks. And you will watch all this very closely!

As you purchase your ticket, you must add one of the Taste Experience tickets available for the chosen session. Once you have completing the purchase, you cannot buy them separately.

What is the Empório Taste? Are the Pinches also accepted in this area?

At Empório Taste, you will find over 50 producers and the best food products for sale on the market. A variety that will delight your senses!

Your Pinches are also accepted in this area.

What is the Kero Coco Kids’ Area?

The Kero Coco Kids’ Area is a fun recreational area especially designed for children with a special program including theater performances, workshops and more!

At the kids’ area, children must be looked after by an adult at all times.

What is the Taste Veggie Garden?

An area for children to get their hands dirty and get in touch with the vegetables and greens that are present in our daily diet. In this knowledge-sharing area, the little ones can have direct interaction experiences with nature. Every session includes a range of activities in our veggie garden!

What is the best way to get to the event?

On-site parking is limited and has very few parking spaces. We suggest using taxi apps or public transport to get to the event.

What is the age rating of the event?

The age rating of the event is 14. Teens younger than 14 will only be admitted if accompanied by their legal guardians, who must remain at the venue the whole time. This determination, as well as the age rating, is subject to change, as determined by the Judge of the Court for Children, Youth and the Elderly.

Can I bring cameras to the event?

Only professional class photo equipment with removable lens will be prohibited.

Am I allowed to enter the venue with food and beverages?

Only water bottles will be allowed.

Which sorts of things are prohibited at the event?

Anything that could pose any potential risk to the safety and smooth running of the event, such as glass bottles, cans, stools, animals, sharp objects, flammable items, firearms or anything that may be considered inappropriate by the organizers will not be allowed.

Who are the organizers of the Taste of São Paulo?

The Taste of São Paulo is an event produced by IMM Esporte e Entretenimento. It is owned by the Taste Festivals, an IMG company.

IMM is a Brazilian company in the sport, entertainment and ticket sales business. To learn more, visit


Festival partners